VALENTINE CAMPAIGN
Cardinal Love is a limited-edition drop sated in a deep, pigmented hue—ruled by love. Primal, vivid and undeniably present, this collection is a reminder of what truly matters.
To bring this vision to life, the campaign's visual identity was built from the ground up, establishing a cohesive design language across all consumer touchpoints.
Exploration
The art direction for the imagery, web presence, and social media rollout was explored to capture the intense, tactile nature of the collection. I worked with a team of designers, photographers and copywriters.
Collection Page
Collection page designed to talk about the collection and show all the products in one place. Designed for both desktop and mobile.
Social Media
